Created in 2 weeks? Launched only on Instagram? Zero boosted posts & over 100 attendees? No way.
When strategic planning for Glyphic Los Angeles began, two weeks before our inaugural event, the founders consistently landed back on the same question; Where does this live? As we built personas and created target audiences we repeatedly saw that an individual connected to GLA is graduating from TikTok soon, uses Facebook sparingly, and used Instagram as a home. Our problem: We had zero captured media, no defined language, and a very small team.
As lead designer for the inaugural Glyphic LA in July of 2025, I opted for a laid back approach to start. I designed a carousel, eight countdown posts, and five individual posts. We knew the brand would evolve as we grew, so getting going full speed was our only real attainable goal.
Inaugural Glyphic LA - Carousel:
Inaugural Glyphic LA - Countdowns:
Inaugural Glyphic LA - Individuals:
Inaugural success meant proof of concept.
We immediately saw traction and a flood of volunteers! Roles were immediately filled and Glyphic LA 2.0’s socials were developed by the internal team. We capped our venue limit and saw back-to-back meetups with 100+ creatives, of all backgrounds. The founders all made personal posts, from the chest, on LinkedIn connected to the theme of the night, “Breakthroughs.”
GLA 3.0 put us
fully on the map.
Our third meetup ran up against Adobe Max. Because most of our team attended the event, I handled socials for the week leading into 3.0. Though not as in-depth as our first, I prepared a teaser and drop for both our shirt design and poster giveaway. Traction was impressive with posts averaging 30% more than a typical Glyphic LA post. Below are some of these posts.
As my role in Glyphic LA evolves, I look forward to building the team, adding depth, and stepping into any need.