Art Director, Labeltex Mills USA
January 2020 − Present

• Directed multiple rebranding projects for a $623.1 million (fiscal 2024) company, with identity marks now featured in retail signage, web, POP displays, and apparel.

• Appointed Deployment Lead for Wrike project management software; launched adoption across five departments and nine sales offices; consisting of 3,000+ projects a year.

• Designed branded marketing collateral (brochures, one-pagers) that consistently generated new sales leads.

• Provided art direction for a four-person team, overseeing brand identity work, production setup, and QC for 60+ global brands.

• Led the art direction, design, and quality control for a domestically produced labeling program featuring 17 differing SKUs spanning five total colorways for a $323 million (fiscal 2024) company.

• Improved creative request turnaround by ~40% through standardized templates, smart objects, and streamlined submission systems.

• Reduced in-house sampling setup time by ~30% by cutting redundant steps.

• Increased production efficiency by ~25% using advanced Adobe automation functions.

Senior Designer, Labeltex Mills USA
February 2018 − January 2020

• Led four rebranded divisions for a $2 billion (fiscal 2024) company, introducing innovative trim appliqué renderings to elevate presentations and secure long term sales.

• Managed brand design and created enhancement trims supporting identities for 60+ international B2C clients.

• Designed and delivered visual identities, logos, and icon systems aligned with brand strategies.

• Produced client presentations, product photography, and pitch decks that contributed to new business wins.

Graphic Designer, Longo Designs Inc.
January 2016 − February 2020

• Built identity systems from concept through execution, including logos, apparel renderings, and client-facing visuals.

• Supported brand creation with packaging, in-store assets, and presentation design.

• Co-designed identity for the San Fernando Valley Minority Chamber of Commerce, published in Logo Lounge 10.

• Managed and designed an identity system from the ground up by leading all meetings, discovering the brand story, designing the main logo mark, creating the supporting visual identity marks, rendering the apparel concepts, and providing the job site visuals.

• Created visual identities, logos, icons, website ads, in-store assets and packaging designs. Executed on brand creation, logo design, design systems development, photography editing, color correction, presentation design, and pitch deck delivery.

Graphic Designer, Sutherland Ink Company
May 2015 − January 2016

• Designed apparel graphics, performed color separations, and prepared films for silkscreen and heat transfer production.

• Delivered weekly merchandise requests under tight deadlines with consistent quality.