While working at creative agency Longo Designs Inc., Rockstone Construction and Management sought our expertise to develop their brand identity. Tasked with creating logos, supporting marks, apparel concepts, and job site visuals, we aimed to capture the essence of their journey while conveying trustworthiness and professionalism. Since 1996, Rockstone had relied solely on word-of-mouth referrals without establishing a distinct brand image. My goal was to design an identity that reflected the company's resilience through ups and downs, symbolizing a time-tested organization worthy of trust.