It was exciting to develop such a distinctive trim appliqué identity for fashion house, BLDWN. It was crucial for this look to embody their newfound connection to Los Angeles while representing their aspiration to become the go-to essential wardrobe brand. I crafted an exceptionally minimalist aesthetic and meticulously designed the perfect amount of trim to achieve this vision.

To create a modern and versatile brand identity, I combined Copperplate Gothic for the word mark with the understated elegance of Mr. Eaves. This seamless fusion resulted in a visually captivating aesthetic that perfectly aligns with the needs of a contemporary American fashion house. My approach to the trim was centered on complementing and enhancing the individual pieces it accompanies. Deliberately simplistic yet brand-driven, the trim pieces effortlessly merge with the overall design. The final production reflects the intended ideas behind each unique design, creating a cohesive and impactful brand experience.