A few years ago, Mazda Motor Corporation recognized the need for enhancing their overall aesthetic and how the consumer interacts with their brand. Through my position at Labeltex Mills USA, I developed complementary brand logo marks, apparel graphic concepts, as well as comprehensive labeling and hardware collections for their highly anticipated "Essence Line" and "Motorsports Line.” Moreover, as the lead designer on this project, my paramount responsibility was to seamlessly incorporate Japanese design techniques into every aspect, including hangtags, labels, buttons, plates, and all other elements. It was crucial that all deliverables aligned harmoniously with Mazda's new brand direction and effectively upheld the company's renowned commitment to precision and meticulous craftsmanship.

Although unmistakably straightforward, each design impeccably conveys an attention to detail that resonates profoundly with discerning automotive enthusiasts.