Tillys RSQ
RSQ, the everyday fashion brand, is renowned for its versatile apparel and accessories. With an unwavering commitment to contemporary design and timelessness, RSQ provides a selection of stylish pieces that promise to elevate any wardrobe. From essential denim classics to statement pieces, RSQ offers a diverse collection that appeals to a wide range of fashion sensibilities.
The brand's new logo mark and the accompanying collection of brand labeling mark a significant and much-needed update. Drawing inspiration from a streamlined aesthetic and paying homage to its skate brand roots, RSQ's new look shines across all touch points including on garment branding, in store displays, social media and much more. In my role as Art Director and lead designer, I brought a cohesive breath of freshness to the brand. This rebrand gives RSQ a recognizable identity in the everyday wear space.
Fall 2024 video lookbook.
In store signage, sku’s on product, and more.
The mark interacts well with the men and their various personalities.