G/FORE Fashion, renowned for its blend of golf tradition and innovation, presented a challenge: To craft a ball marker that defies golf conventions while staying true to their brand's visual identity. Our team approached this project from two angles:

The first drew inspiration from everyday environmental course elements, resulting in markers resembling blades of grass, aerial fairway layout, and an interpretation of the thermoplastic dimple pattern on every ball. The second approach treated each marker as a brand-focused logo, maximizing brand awareness.

The standout design, "skull and cross-tees," made from aerospace alloy and vibrant enamel finishes, embodies G/FORE's commitment to merging tradition with innovation. It's exclusively available at gfore.com. In the world of golf, the G/FORE fashion house redefines conventional ball marker accessories by infusing them with artistry, innovation, and a bold identity.