The Chickasaw Leather Care Corp.
The Chickasaw Leather Care Corporation was created as a marketing tool to equip the Executive Sales teams at Labeltex Mills USA (LTM) with a case study example of a full scale branding project for them to utilize in order to acquire new clients. This project displays services that LTM offers such as branding and design, as well as representing our capacity to produce our clients goods. I oversaw the art direction, executed on the brand look and design, and came up with the origin story for The Chickasaw Leather Care Corporation. Creatively, CLCC represents the intersection of elegance and hard work.
The Chickasaw Leather Care Corporation (CLCC) is the result of an inspired journey into the heart of history’s excellence, paying homage to the rugged beauty and meticulous craftsmanship that define the world of leather care. The approach was to forge an identity that marries the robust, enduring essence of traditional work with a contemporary maximalist aesthetic. Through innovative textual designs, we've introduced a distinctive visual language that sets CLCC apart in the leather care sector.
Alternate logos, packaging design and social posts.
Labeling design layout and language setting.
